The fact that women now invest in their ambitions rather than spend college looking for a husband (the old MRS degree) is a good thing.

Rosin argues that hookup culture marks the empowerment of career-minded college women.

It does seem that, now more than ever, women are ruling the school.

Men and women are both partaking in Guyland's culture of silence on college campuses, which results in what Wade calls the whoever-cares-less-wins dynamic.

We all know it: When the person you hooked up with the night before walks toward you in the dining hall, you try not to look excited... When it comes to dating, it always feels like the person who cares less ends up winning.

But more important, they are known on campus as places where people party on the weekend.

Women (but not non- member men) — and especially freshman girls — can choose to line up outside each house and be deemed worthy of entrance if the members consider them hot enough.

I could've told Nate that I thought we had a plan..I was hurt when he ditched me..I was annoyed when he decided to pull away after wrongly assuming I'd wanted to make him my boyfriend. Instead, we ignored each other, knowing that whoever cares less wins.

As my guy friend Parker, 22, explains, "I think people in college are embarrassed to want to be in a relationship, as though wanting commitment makes them some regressive '50s Stepford person.

No., Michael Kimmel, Ph D, explores the world of young men between adolescence and adulthood, including the college years.