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The full network of websites is available worldwide in a variety of languages, and by the end of the first half of 2012 more than 54 million users had created profiles in the company's websites.
Founded in 2005 by Bill Dobbie and Max Polyakov, the company was originally made up of a range of dating websites operated from and off-shore base.
These apps are available first (or only) on smartphones; rely heavily on serendipity and the immediate proximity of fellow users; and deliver quick acceptance or dismissal, rather than courtships gamed out over lengthy questionnaires that are aimed at predicting longer-term compatibility.
The apps are also more geared toward short-term hookups than the traditional dating sites.
The invitation-only app (which has yet to launch, but which is coming soon to i OS and Android and has already attracted tons of press) initially works like Tinder: Upload a photo, designate which gender(s) you’re interested in and then start choosing fellow users who tickle your fancy.
If you match with someone, however, it’s expected that you will just immediately do the deed.
We’ve listed seven matchmaking apps that college students are using now.
Here’s where Cupid’s arrow is flying in 2013: Tinder - Probably the buzziest dating app out there, Tinder is like a location-based “hot or not” for the i Phone or Android.
The makers of Grindr actually released a version aimed at straight users, called Blendr, but it never caught on, perhaps because the safeguards of Tinder were not in place.
Snapchat - Not technically for dating, but certainly an app that has been used to facilitate it, Snapchat is the megapopular photo-messaging service that allows Android and i Phone users to send each other pictures and videos that disappear forever after a designated amount of time (10 seconds is the maximum length).
Date My School - This app merges the experience of a traditional dating site with the new breed of apps’ focus on user location.