The issue of the fake online dating profile continues to escalate like a hurricane, and drown all the real singles out there in online dating land. The issue remains that the anonymity of online dating has opened the flood gates of liars, thieves, cheats, and the sex industry looking to make a quick buck any way they can.

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Also, if the photo on the profile is suggestive in any way, (and you’re not on an alternative lifestyle or friends-with-benefits site, which by the way, are loaded with fake profiles) or looks like a modeling picture from a magazine, just be aware that there is a high probability that it’s a fake. Unfortunately, there is no surefire way to get these fakers to stop contacting you.

They are relentless marketers, as this is a job for them.

Put on your battle gear because dating has become a minefield strewn with fakes ready to blow up in your face …

they’ll tell you everything you want to hear, but at a price.

It’s not as simple as some online dating services claim it is.

Singles, both men and women, are under attack from the fakes.

They need to make as many contacts as possible—remember it’s a numbers game. You are doing the best you can by being smart and wary of potential fakers. Will enough singles get fed up with the not-so-great state of online dating and demand better from the industry? As a contributor to online dating industry forums, I continue to bring up the issues associated with fake profiles: liars, thieves and cheats, and the accountability of the industry for a solution.

Even if you put on your profile in bold letters, “No Fakers or Sex Industry Professionals,” it won’t help. My suggestion for your first contact, if you’re worried they’re not telling the truth, is to ask them outright. The standard industry reply is that “it’s not cost effective” and that “singles won’t pay for it.” Well, singles are “paying for it” in time, frustration, dissatisfaction and with their wallets.

Most fake profiles don’t take time to fill in all the sections, or have trouble with correct grammar, or even basic English.

Though I’m sure that’ll change if the fakes care enough to read this article—but don’t worry, they don’t.

e Harmony started in 2000, Ok Cupid in 2004, and more recently, a wave of mobile people-swiping apps, like Tinder and Hinge, have become wildly popular.