Stickam and Meltdown announced they had partnered to stream live shows from a new studio space in the store as well as from the store floor itself and from the Nerd Melt Theatre behind the store.The studio programming launched with the premiere of IHEARTCOMIX LIVE with guests Andrew W. and Cherie Lily and a live video commentary show by Nerd Terns.Live Chat allowed the user to display their webcam live feed over the internet.

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Allstar Weekend, Cypress Hill's B-Real, Boys Like Girls, Jimmy Urine, Chantal Claret, LMFAO, Wynonna Judd, Chad Brownlee, Cobra Starship, Metro Station, Ashley Purdy, and American Idol contestants Bo Bice, Katharine Mc Phee, Michael Johns, Danny Noriega, Engel, and Lakesha Jones. On August 28, 2012 Andrew hosted the chat live from backstage at Conan O'Brien's TV show, Conan.

Christian hard rock band Underoath used Stickam to stream live from their recording studio for two months while they recorded their album Lost In The Sound Of Separation, racking up over 1.8 million live views.

The company also released a white label service called Stream API (formerly Stickam API) in 2008.

Stream API was a customizable white label service that allowed customers to add live streaming to their website or application with no development experience required. has streamed weekly "Party Chats" on Stickam for over two years straight.

Broadcasters can further restrict their rooms by requiring viewers to Like their Facebook page, Follow their Twitter, or Subscribe to their You Tube channel in order to view the stream or in order to participate in the chat.

Stickam calls this feature “fangating” and first deployed it on a concert event that was sponsored by Levi’s Jeans.

Stickam's player and live stream abilities are recognized in a Variety Magazine article as a "more customizable player" that has the ability to engage fans in a powerful way using their virtual face-to-face interaction.

Broadcasters on Stickam can allow their friends and followers to log into their chat rooms by using Facebook, Twitter, You Tube, Tumblr, Linked In, Myspace, or Gmail.

The site quickly expanded to include live shows and produced content from MTV, G4 TV, CBS Radio, NATPE, CES, and many others, as well as live performances and shows with numerous musicians and celebrities.